Can Organization 2.0 help Engage your employees

Posted on August 20, 2007. Filed under: Organization 2.0 |

Companies are filled with alienated employees who feel underutilized and ignored, and are either coasting or searching for new jobs elsewhere. A whopping 70% of U.S. employees say they feel either “not engaged” or “actively disengaged” at work , according to a recent survey by the Gallup Organization.

As the number of employees grows and their specialization increases it creates a high degree of alienation (because people feel under-utilized). The trend is of organizations to be moving away from directive and authoritarian management styles, towards a more participative approach.

This is where I feel the 2.0 approach could help in a big way. The more the employees collaborate and “discover” each other the more the chances of them finding out new avenues for exploration and contribution. Which would in turn help them feel more engaged at work and more involved. This would be more true in large organizations with big teams , split into smaller units spread across the globe. In the case of small to mid size organizations it would help in making the team more cohesive and more transparent.2.0 technologies would help start the process of community building .

Kai Kraemer though in his blog on web 2.0 for the enterprise (Web 2.0 for the Enterprise ) is of a different opinion though. He says –

It is redundant to state that Web 2.0 applications, based on user contribution and collaboration, network effects and user communities, can only be realized if users actively participate. Cooperation and involvement are furthered by links between the members of a project. Therefore, Web 2.0 applications stand a good chance of succeeding in a company if they are a sequel to existing communication processes within the company itself and between the company and its customers.


Because any Web 2.0 application will be a highly dynamic project, flexibility is the most important criterion when deciding on the technology platform. In order to increase the safety of the investment, scalability should also be carefully considered. It is essential that the software is able to grow with the needs of the users – in terms of both quality and quantity.

The interesting point here is that humans have mostly always stayed in communities and groups. However individualistic we all might turn a group and community is still what we crave at some level or the other of our existence and the virtual world is not going to be an exception here. 🙂

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